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Could this Google TV be the underdog in the affordable big-screen smart TV battle?

If you’re in the market for a big-screen TV without parting with a lot of your cash, your choices will usually revolve around Android TVs from brands (better known for their smartphones) including Xiaomi and OnePlus. That is, if you stay away from the chaos created by countless unknown brands that populate shopping websites. Most of them are a deal too good to be true.

There may be a chance that your viable choices have suddenly widened. If you’ve heard of Skyworth (they also have the license to use the Toshiba brand in Asia), you may already know about another TV brand they own, called Coocaa. Having experienced their Metz line-up TV a few years ago and coming away impressed, expectations are inevitably building from a familiar baseline. For starters, it’s set to differentiate itself from the Xiaomi(s) of the TV world with a new operating system – Google TV instead of Android TV.

The Coocaa Google TV range has three screen sizes. Price of 43Y72 26,999, the 55Y72 costs approx 37,999 and will set you back 65Y72 55,999. In comparison, the Xiaomi Mi TV 5X range stacks up as the – 43-inch option costs 31,999, for the 50-inch TV 40,999, while the top-of-the-line 55-inch screen option carries a sticker price of Rs. 46,999. There is no 65-inch variant.

Then there is no doubt that for every rupee you spend, Coocaa Google TV options, a completely new generation Google TV system with all the bells and whistles of 4K, offer better viewing real estate. But that’s only half the picture (no pun intended).

Google TV is an evolution of Android TV, which has been Google’s main smart TV platform until now. Arguably the most popular too, though Samsung and LG remain big outliers. If you’ve already used Android TV at some point, there are some similarities you’ll encounter. Still, the big difference is the recommendation push, which to be fair, can often get a little out of hand (that’s Google’s headache, not Coocaa’s specifically).

Also read:Best 32-inch TV to enhance viewing experience

For example, even if the TV doesn’t have the MX Player TV app installed, you can still see recommendations across different categories on the home screen. That’s just one example. There are more apps like this and Google needs more to optimize it.

Still, back to the Coocaa 55Y72 Google TV and this 55-inch LED panel is impressively bright. So much for home use if you really want to tone it down. Perhaps a tip for Coocaa here – the default settings might be less bright for beginners. It just gets uncomfortable at times. Remember, you’ll need to set the image to your preference for each different app (or source). Even within the Google TV ecosystem, every single app needs to be reconfigured for picture settings.

It’s hard to figure out if this is a Google TV limitation or how the Coocaa 55Y72 Google TV is tuned, but either way, it’s a bit of a time-consuming setup process if you don’t want to watch the TV. Something outside of the store demo zone.

Once you do that, this direct LED panel shines pretty well. Creating native brightness is a good thing, and we realized that after a few hours of use, the colors also started to come into their own, as they probably were, just a few hours ago. This behavior isn’t unique – we’ve seen it before on affordable TVs, probably linked to panel quality and preset optimizations.

There’s no local dimming on this panel, but the contrast(y) bit is still well taken care of. Sharpness is one of the strong points of this display, meaning you should tweak the noise cancellation settings for sources or apps you might use for Full HD or lower resolution content. Otherwise, for example, there may be artifacts or visual distortions around the edges of the subject.

For the Ultra HD ecosystem, the Coocaa 55Y72 closes High Dynamic Range (HDR) with Google TV HDR10+ and HLG formats but doesn’t miss out on Dolby Vision (though the Xiaomi TV has it; and it also has Dolby Atmos audio support).

We rarely say this, but for once, the built-in TV speakers are loud enough without extreme compromises in sound quality. The audio hardware may have something to do with the thickness of the chamber, but this is one of the few affordable TVs where you can avoid spending more money on a soundbar.

Sound-wise, the HDMI ARC, or Audio Return Channel feature, is a big miss; Newer soundbars are easier to control and sound better than an optical or coaxial audio.

In short, the Coocaa 55Y72 Google TV seems to have a lot going for it. It’s not bucking the trend with a few compromises thrown in for good measure, as is often the case with affordable big screen TVs. The Xiaomi Mi TV 5X might have thought it had an undisputed run, but it didn’t. This is a very viable option to consider, as you are saving some money in the process.


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